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Frequently Asked Questions

Everything You Need To Know

Question 1: I’ve tried marketing services before and didn’t see results. How is Aplanadora different?

Answer:

That’s the most common concern we hear — and we don’t take it lightly. At Aplanadora, we don’t just “run ads.” We diagnose exactly why your past marketing didn’t work and build a custom, multi-channel system that turns cold traffic into exclusive, high-quality leads. We also don’t take on just anyone. If you’re not the right fit or your business isn’t ready, we’ll tell you. But if you are — and you’re committed to speed-to-lead and follow-up — we’ll help you dominate your local market and finally win the game.

Question 2: How exactly do you get roofing companies results?

Answer:

We go beyond basic ads and build an entire ecosystem around your business. That includes Google Ads, Facebook/Instagram, direct mail, SMS, and advanced AI systems for lead flow and follow-up. We also work closely with your team to ensure you’re responding to leads fast — which is where most money is made or lost. This isn’t a one-size-fits-all service. We create custom campaigns based on your local market, your goals, and what’s actually missing in your current acquisition system.

Question 3: What’s it like working with Aplanadora? What’s the onboarding and communication like?

Answer:

We over communicate. Every client gets access to: Weekly calls where we break down your KPIs, cost per lead, ad spend, and revenue. A private Slack channel for 24/7 direct communication. A centralized app to track and manage leads in real time. Ongoing feedback, updates, and strategic guidance — not just “ad reports.” Our goal is to build a business that serves you, not one that keeps you stuck in the trenches.

Question 4: What kind of results should I expect and how long will it take?

Answer:

Results vary based on your market, your team’s sales ability, and your current systems. That said, most clients start seeing qualified leads within days of launch. One client closed $87,000 in contracts off 24 leads, with a $17 CPL. But we’re not here for one-off wins. Our goal is to create a flywheel effect — a brand, a system, and a reputation that compounds over time and makes your business unstoppable.

Question 5: How much should I spend on ads to start?

Answer:

We recommend starting with $2,000–$5,000/month in ad spend. This gives us enough data to optimize, without overwhelming your team with leads you can’t close. From there, we scale based on performance. If you have crews ready and hungry for work, we turn it up. If you're still getting your feet under you, we scale intentionally. This isn’t about “spending more” — it’s about spending smart.

Question 5: Will you work with other roofers in my area?

Answer:

No. When you partner with us, we lock out your competitors. We offer exclusive partnerships by territory, so you’re not competing with other clients in your own backyard. This isn’t just about leads — it’s about owning your market and building something that’s truly yours.

Disclaimer

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DISCLAIMER:

The results and case studies shared on this website or through any of our marketing materials are individual results. Please understand that these results are not typical, and we are not making any guarantees that you will achieve similar outcomes. We have experience running successful marketing campaigns over several years, which has contributed to our results.The average client or business owner who purchases any marketing service or solution may not follow through with all recommendations, and because of that, we cannot guarantee specific results. Your outcomes will vary based on many factors, including, but not limited to: your background, business experience, target market, work ethic, and the level of effort and action you take.

All business activities involve inherent risks, effort, and consistent action. Marketing success is not guaranteed. If you are not prepared to take the necessary actions and assume these risks, our services may not be suitable for you.

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